MAXXIM
I helped develop MAXXIM's brand from inception to launch. When the company joined Bentex, they only had a few products and a vision for providing women with comfortable, stylish athleisure and activewear. With my two teammates, I helped develop the imagery, logo, brand voice, and value props.
I specifically project managed the launch through Airtable and wrote the product copy for MAXXIM's Shopify website and Amazon listings. The copy was created using template tags in Bentex's custom listing software in order to reduce the time it took to create product listing copy.
Finally, I also helped determine how the products would be grouped at the onset, which ended up being by product features and style patterns. Additionally, I assisted with model selection, model fittings, and photoshoot coordination, and I even modeled products myself when we were in a time crunch! To see how the foundation I helped build has led to MAXXIM's success today, check out their Amazon store.
PetMedics
PetMedics joined the Bentex Group with a set brand name and a goal in mind: helping pet owners take better care of their pets. My two marketing colleagues and I quickly saw the potential and steered the company towards the idea of pet wellness, instead of a solely medical approach. By fusing the medical and wellness angles together,
PetMedics was ripe for success with their initial product line-up of anxiety sound soothers, pet beds, and pet thermometer. Similar to MAXXIM, I helped project manage the launch and wrote the copy for the initial product listings on their Shopify website and Amazon account. Today, their products sell out regularly!
